At nellamoon, our mission is to serve the greater good through artisan candles that reflect the bright light within each of us. Candle-making is deeply personal to us—it’s a craft rooted in love, intention, and meaning.

After losing my sweet Mama, I felt a strong desire to create something that would honor the way she lived—with grace, kindness, and an open heart. Every time you light a nellamoon candle, we hope it reminds you to shine your own light and live your life with purpose and joy!

We're also passionate about using business as a force for good. That’s why we proudly donate a portion of our profits to charities that are helping create a more loving, compassionate, and radiant world!

St. Jude Children's Research Hospital

Charity Water

American Humane 

Make-A-Wish

arielle st pe

In loving memory of Debbie St. Pé 

“In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.”  – Matthew 5:16

 

More non-profits we have given back to!

Gilda's Club Nashville

Nashville Humane Association

Hands on Nashville

The Community Foundation of Middle Tennessee

Charley Foundation

Nikki Mitchell Foundation

Pet Community Center

   WIRES Australian Wildlife Rescue      

Meet our Founder 

Arielle St. Pé

Hey love!

I was born in Baton Rouge, Louisiana and raised in the heart of Mississippi, where I spent my childhood picking blueberries, riding horses, and running barefoot through the grass! My mom used to say that even as a little girl, I’d change my earrings and outfits multiple times a day, then twirl around the house in full fashion show mode. Honestly, not much has changed!

With a passion for fashion from the very beginning, I earned my degree in Apparel, Textiles & Merchandising with a minor in Business from Mississippi State University. I also spent a year studying Fashion Design at the University of Rhode Island, where I lived among 40 international students. Immersing myself in so many beautiful cultures expanded my world and inspired me creatively in ways I’ll never forget.

During college, I spent my free time designing clothes, hand-making jewelry for local shops, and styling outfits for friends and family. After two inspiring summers interning with Ralph Lauren’s creative fashion styling team in New York City, I felt a pull to return to my Southern roots. In 2011, I moved to Nashville and began building a career that blended my love of fashion, creativity, wellness, and candle-making.

In 2012, I launched nellamoon—named after my childhood nickname, “Nell,” and “Moon,” as a tribute to my late Mama, whose love and light continue to inspire everything I do. What started as a heartfelt creative outlet has grown into a brand that reflects everything I love: thoughtful design, meaningful details, and a mission to bring more joy and light into your life.

Thank you so much for stopping by! I hope our candles bring a little extra warmth, beauty, and love into your space!

xo,
Arielle